Qualities, Virtues & Values


Once we have acquired one virtue, it becomes a part of who we are and we move on to the next virtue.

This is the nature of the Quest!

updated 9-10-15

Sometime in 2000, I made a list of values and virtues that were important to me. These represented qualities that I wanted to focus on working on and enhancing within myself. This is part of my quest to be the best person I can be. By the time I had completed making my list, I had two conflicting thoughts. One was, “Wow, look at how many of these I have already acquired/developed.”  The other thought was, “Wow, this is a long list.  Am I ever going to be able to do it?”

Fifteen years later, I can say that this list has been an invaluable tool to remind me of who I am and who I want to be. It is amazing how much you can get done over time if you set your mind to it.

Many people consider investing in houses, stocks, bonds, etc..  However, they never consider investing in developing their own virtues. After all, what is the ROI (Return On Investment) of a virtue? From my point of view, the ROI from virtues continually comes back to you for your entire life: there is how you feel about yourself, and there is how other people feel about you. If you develop the virtue of trustworthiness, how do you feel about yourself being trustworthy? How do others feel about you, knowing that they can trust you?

To me, add the virtue of trustworthiness to your other investing activities and you will see your results flourish. Think about the lack of trust that the public feels towards Wall Street, Banks and the Government at the moment…

Take an hour or so and write your list of Qualities, Values & Virtues. Who do you want to be? How do you want to show up in the world? What is important to you?

Identify the top few that you are are committed to work on now.

Please note that this is not a goody-two-shoes list.  For each quality there is an opposite negative quality. Often in order to acquire a virtue, we “play out” its opposite. In other words, we can swing from one virtue to its opposite and back again until we complete the lesson and fully develop the virtue.  Once we have acquired one virtue, it becomes a part of who we are and we move on to the next virtue. This is consistent with the concept of duality. Consider: up & down, in & out, black & white, male & female, active & passive, motion & stillness, yin & yang. These are all examples of duality.

I have found that once you embrace and can own both sides of these virtues, you no longer are stuck in duality and move to unity, oneness and wholeness.

Here is my list:

  • Adaptability
  • Adding Value
  • Adventure
  • Aesthetic
  • Affinity
  • Alacrity
  • Aliveness
  • Art
  • Articulate
  • Attractiveness
  • Authenticity
  • Awareness
  • Beauty
  • Beingness
  • Bliss
  • Brotherhood
  • Caring
  • Certainty
  • Charisma
  • Cheerfulness
  • Cherish
  • Chivalry
  • Clarity
  • Commitment
  • Communication
  • Community
  • Companionship
  • Compassion
  • Confidence
  • Congruence
  • Connection
  • Conscientiousness
  • Considerate
  • Contribution
  • Conviction
  • Courage
  • Courteousness
  • Creation
  • Dependability
  • Discernment
  • Discovery
  • Elegance
  • Empathy
  • Energy
  • Enthusiasm
  • Environment
  • Equality
  • Equanimity
  • Excellence
  • Expression
  • Fairness
  • Family
  • Flexibility
  • Flowing
  • Focus
  • Forgiveness
  • Freedom
  • Friendship
  • Fun
  • Gentleness
  • Giving
  • Glamour
  • Grace
  • Gratitude
  • Growth
  • God
  • Happiness
  • Health
  • Heart
  • Honesty
  • Honor
  • Humility
  • Humor
  • Inclusive
  • Inspiration
  • Integrity
  • Intelligence
  • Intention
  • Intimacy
  • Intrepidity
  • Joy
  • Justice
  • Kindness
  • Knowledge
  • Learning
  • Life
  • Love
  • Loyalty
  • Making a difference
  • Mastery
  • Meditation
  • Money
  • Music
  • Nature
  • Nurturing
  • Openness
  • Partnership
  • Passion
  • Patience
  • Peace
  • Perception
  • Perseverance
  • Playfulness
  • Presence
  • Productivity
  • Purpose
  • Quality
  • Rational
  • Receptivity
  • Relationship
  • Reliability
  • Resolution
  • Resolve
  • Resourcefulness
  • Respect
  • Responsibility
  • Self-determinism
  • Sensitivity
  • Sensuality
  • Serenity
  • Sharing
  • Sophistication
  • Soul
  • Spirit
  • Spiritual
  • Spontaneity
  • Strength
  • Success
  • Synergy
  • Team
  • Technology
  • Tenderness
  • Togetherness
  • Travel
  • Trust
  • Trustworthiness
  • Truth
  • Unity
  • Valor
  • Value
  • Vigor
  • Vision
  • Vitality
  • Vulnerability
  • Wealth
  • Wisdom

Good luck and be bold!

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