Seven Primary Motivations



MOTIVATION > There are seven primary motivations that correspond to seven paradigms. As your paradigm changes, so does your motivation, which in turn alters your focus. If a person is living day to day (survival) then their motivation will be survival based and their goals will be focused on getting out of survival.

The key to shifting from one paradigm to another is to set goals based on a higher paradigm…

In order to do that:

  1. Identify the paradigm you are currently operating within
  2. Recognize alternative paradigms (there are seven in total)
  3. Immerse yourself in the new, chosen paradigm and set goals based on the predominate motivations of that paradigm
  4. Have fun! Don’t take it all too seriously…

© Goldzone Education. All rights reserved.

OPTIMA ZONES > Seven Types of People

Consider the chart below: Seven Types of People. As a general rule most people tend to spend most of their time in one primary zone or level. Yes, from day to day, week to week, a person can change and rise up and down this scale. In other words when a person changes for the better, they move up. The opposite is also true: when they change for the worse, they move down.

Understanding this chart and the other charts of the Optima Zones allows you to predict the results people will get from life, career, business and relationships. It also allows you to identify where you are at, so you can change what you need to change in order to improve your results.

<< click on the chart to enlarge >>

© Goldzone Education. All rights reserved.

Everyday Terrorism

Roadside bombings, drive-by shootings, tourists held at gunpoint, we are familiar with these headlines describing terrorist activities. Desperate for a method to get what they want, terrorists resort to tactics that invoke fear in the hearts of even the most secure and confident people.

Terrorists feel totally justified in taking other peoples lives, and see their victims as guilty of one thing or another. They take it even so far as suicide, and sacrificing the defenseless and clearly innocent (like children) as a means to the end of their cause.

Perhaps, more insidious than the headline terrorists are the everyday terrorists who operate in the corridors of the modern workplace. We don’t have to look to the streets of a distant city for these people.

These people hijack our businesses and our time. They covet our attention, energy and talent. They are charmers, masterful manipulators and seemingly everyone’s friend. They are intellectuals who look very busy and have all day to talk about your feelings, but no time to talk about theirs. When the real work is being done, they are nowhere to be seen; yet, when the work is over, they take all the credit! When things go wrong, it is never their fault.

Does this describe anyone you know?

These everyday terrorists use intimidation and domination tactics so masterfully that you don’t even know they are doing it. Just like the headline terrorists, their “real” target is the strong leader, the powerful group, the successful, responsible person.

Their underlying motives are fueled by insecurity and jealousy. They bulldoze anyone who is in their way. They demand all the attention and will “take down” anyone who is taking the limelight from them.

Any kind of attention will do: positive – or – negative.

They “hit and cry,” when confronted with what they have done.  They claim they are the real victim and are innocent.

Systems are the enemy of the everyday terrorist. They hate them, and anything that holds them to account for their results, and their behaviors. These people will say “yes, yes” to your face, then turn around and do exactly what they want to do.

With the current economic crisis putting extra stress on our organizations and our workplaces, many of these people who were hidden and undiscovered are now being flushed out and are acting up even more.

Many of their colleagues describe them as being “out of control” and bullying anyone who stands in their way.

Some research has indicated that 81% of these everyday terrorists are in fact the supervisors, managers and executives in charge! Many people think most of these characters are men… however, there are as many women as men!

Having said that, it is interesting to note that 71% of the targets of these everyday terrorists are women.

Victims live in a constant state of fear and often suffer both emotional and financial harm. Symptoms include headaches, depression, inability to sleep and feeling drained to the point of exhaustion.

You may be thinking that bulldozing is necessary to get the job done, or “the end justifies the means” (headline terrorists think this, too) or that people are easily replaceable. However, if you consider the true cost of lost productivity, the resultant absenteeism and the replacement cost of these people, you will soon realize that the cost of this behavior is very high.

According to a recent study conducted by Psychologist Michael H. Harrison Ph.D., on 9,000 federal employees, the total cost was as high as $20,000 per employee ($180 million in total.)

Under the current economic circumstances, why do some people adapt to the pressure while others use it as an excuse to behave badly? Do you find yourself having to deal with these people, or are you one of them and find it unbearable to be around yourself?

Is this an opportunity for a call to right action, or is it permission to hold others hostage to your behaviors?

The most dangerous are the ones who can keep their feelings hidden and are numb to the fact that they even have them. These people are in the denial-zone and suck the Lifeforce out of everyone around them with a smile or a stone face. You can recognize them by the behavior of the people around them. If you are reading this and think you are the level-headed intellectual who is so above having these negative feelings, then you are likely to be one of these people.

At the Goldzone Organization, we decided several years ago to create an environment that has zero tolerance for everyday terrorist behavior. The key to this is accountability and safety for everyone to report anyone – regardless of their position.

As a result, we created systems to make it easy to report and clear up incidents before they become serious and too costly. We then automated these systems and integrated them with our enterprise computer systems. We are currently in the process of making these systems available for free via an iPhone application that can be used by anyone, anytime and in any environment.

If the future success of your organization is dependant on creativity and innovation, these everyday terrorists – if left unaddressed – will destroy the synergy, passion, creativity and spirit of your team.

© Goldzone Education. All rights reserved.

The Optima Zones of Life

All of life can be measured on a scale from FULLY ALIVE at the top to NEARLY DEAD at the bottom (in fact DEATH is the bottom of the scale.) We call this scale the OPTIMA ZONES OF LIFE as it is divided into seven Zones, or categories.

Each Zone is represented by a color. The colors are: GOLD, BLUE, GREEN, YELLOW, ORANGE, RED and BROWN.

Most of us fluctuate somewhere from the top to the bottom, throughout the day, from day to day and year to year. On average we spend most of our time in one particular place or Zone of the scale.

Different areas of our life can be in different Zones. For example, your relationship could be in the Goldzone, and your career could be in the Yellowzone.

The scale explains a lot about human nature. You will see the entire cast of characters in your life and what you can expect from them.

Accompanying each Zone is a predominant emotion. Each emotion is a complete, unvarying package of attitudes and behaviors.

The higher a person’s position on the scale the better they survive. They are more capable of obtaining the necessities of living, are happier, more alive, more confident, and competent. They are winning at life.

The lower a person drops on the scale the closer they are to death. They are losing, are less happy, less alive, less confident, less competent, and are losing at life.

A person in the GOLDZONE, BLUEZONE or GREENZONE doesn’t settle down on this scale; they maintain a high interest and enthusiasm for living. Although they may become upset and drop down in a REDZONE environment, they are resilient and recover quickly once they are free of the lower Zone influence.

Conversely, a person in the YELLOWZONE, REDZONE or BROWNZONE can have a moment of winning or success; however, it doesn’t last long and they quickly return to their original Zone.

The Optima Zones of Life are as follows:

  • Source
  • Grace
  • Manifestation
  • Extrasensory Perception
  • Transcendence
  • Peace
  • Master of The Game
A person in the Goldzone is FULLY ALIVE, connected to Source, in harmony with nature and their environment, fully responsible for themselves and others, loving and compassionate. With a high level of truth, this person perceives people and situations with total accuracy and operates from a state of grace. 

The Goldzone person is a creative master over their life and their environment and operates in their own reality. Completely authentic and peaceful, the Goldzone person is fully integrated with their spiritual self.

Their usual mood level is serene/state of grace. Creation, manifestation and the extraordinary are a way of life.

The Goldzone person’s word is as good as gold.

  • Creative Mastery
  • Appreciation
  • Aesthetic (Beauty)
  • Passion
  • Creating The Game
This person is living their dream and is fully self-expressed. Lifeforce-enhancing art, poetry, music, dance, movies and being of service motivate the Bluezone person to express themselves in a way that gives back to the people around them and society as a whole. 

The Bluezone person is surrounded by beautiful people and environments. Reverent, graceful and in a constant state of gratitude, these people are highly valuable to any community or project that they are a part of.

Bluezone people are on the leading edge of shifting paradigms, social values and culture.

  • Enthusiastic
  • Empathy
  • Interested (other centered)
  • Responsible
  • Cooperative
  • Assertive
  • Win/Win
The Greenzone person is in the right place at the right time. Everything seems to go right for them and most things that they are connected to work. They are attractive and emanating lifeforce and creativity. They are inspirational and their presence alone is a reassuring and calming influence. 

Greenzone people are connected to the right people. Their actions, intentions and visions are aligned. They spend most of their time in a high mood level and take action with heart.Knowledgeable about many subjects and things, this person has highly developed people, communication and life skills. Here we have a high level of confront, truth and honesty.

The Greenzone person is happy, prosperous and successful within the status quo.

  • Materialistic
  • Interesting (self centered)
  • Competitive
  • Combative
  • Aggressive
  • Controlling
  • Justification
  • Win/Lose
In the Yellowzone or Anger zone, a person is driven by their ego, and their attachment to how they think things should be in order to feel good about themselves. Motivated by anger, they are flowing a lot of lifeforce against opposition, against people, against perceived threats and are on the attack. When frustrated, these people respond with anger, even when most of the time anger is not the appropriate response. 

Attached to being right, the Yellowzone person makes less of other people, invalidates them and is always blaming others for things going wrong. Any mistakes made by this person are instantly justified.Yellowzone people are in high action; however, it is motivated by anger. A lot of drama and busy-ness surrounds this person.

Obsessed with success, the Yellowzone person is constantly thinking about what to acquire next.

As a leader, the Yellowzone person is controlling and domineering.

  • Unexpressed
  • Controlled
  • Withdrawn
  • Restrained
  • Low Confront
  • Fearful
  • Hypnotic
  • Blame
  • Doubt
  • Lose/Win
This is life in the rat-race, daily grind or work-a-day world. This person doesn’t take any risks and lives and works for survival. The Orangezone person can handle things, but has poor people and communication skills.

This person resists change and is not prone to share what they have. Fear motivates everything this person does, from choosing a partner, career, place to live, investments, etc. Any form of responsibility or leadership is avoided.

The Orangezone person communicates with a lot of generalizations, assumptions, and when at the bottom of this Zone, is emotionally numb.

  • Low Self Worth
  • Untrustworthy
  • No Confront
  • Denial
  • Acceptance of Failure
  • Shame
  • Lose/Lose
A person in the Redzone has almost succumbed to loss, death and failure. Nothing works for them, and one failure leads to another. The Redzone person is in the wrong place at the wrong time, doing the wrong actions. 

This person has destructive people and communication skills and doesn’t trust anyone. Here we have a very low level of confront and honesty.Obsessed with security, this person is driven by fixed ideas and wrong data.

Often using knowledge as a weapon, this person has no happiness, no money, no space, no time.This person is the perpetual complainer, gossip and VICTIM.

  • Hopeless
  • Expressionless
  • Disconnected
  • Numbness
  • Total Failure
  • Nearly Dead
  • Not In The Game
A Brownzone person has totally given up on life. Nothing works for them. They are totally in the wrong place at the wrong time. Their lifeforce is negative and heading straight towards death. 

In heavy denial, Brownzone people are paralyzed, inactive, sick and depressed a lot. Totally physically and emotionally numb, they have a lack of feeling and are indifferent. They are turned-off to loving, living, hoping, crying, laughing and dreaming.When a person suffers a severe loss and cannot express their grief, they restrain it and go into the Brownzone, or apathy zone, which is lower than a victim. Often the drug addict and compulsive gambler is in this Zone. Some of these people may even be labeled “brilliant intellectual” and be in high paying jobs.

A good indicator of the Brownzone person is found by looking at their associates. Most of them are frazzled by trying and failing to help them.